You have probably heard of websites being penalized by Google and are wondering how you can protect yours from suffering the same fate. A Google slap can result in lower search engine rankings; some sites even get removed (de-indexed) from the listings. For some business owners, a penalty from Google can dramatically decrease revenue. So the following helps how to remove your google penalty to ensure that your site avoids such punishments? Here are some important things to keep in mind.
Build Natural Links
Google is known to go after websites that implement spammy ‘black-hat’ link building methods and join link schemes to manage search results. This search engine even manually penalizes sites with unnatural links.
Does this mean that link building is dead? No. Link building is still important, but it’s essential that you only use safe SEO practices. Focus on building high-quality natural links instead of mass-spamming thousands of links.
One of the best ways to earn a high-quality link is to implement a content marketing strategy. Create truly useful articles, videos, info-graphics, and other content, then share those across industry related websites and social media. You are likely to receive highly relevant links that are 100% natural.
You may also need to perform a link audit sooner or later. Make sure that there are no links to your site from spammy forums, ‘exact match’ anchor text links, or low-quality directories, and paid link networks that Google may soon penalize. If you see any potentially dangerous links, reach out to webmasters and immediately request to remove those links from your site. You may also use the Google disavow tool for such toxic relationships.
You may also need to audit your outbound links, removing any association with unreliable websites. The least you can do is to add a “no-follow” tag to all your links. You might also need to disable auto comments on your blog to prevent spammers from trying to link to their site from your comments section.
Work with a Reliable SEO Company
One of the best investments for your business is to hire a trustworthy search engine optimization company to take care of your website. You want to work with experts who are always updated on the latest Google policies and can position your SEO campaign so that it is always compliant. The best SEO companies use proven, time-tested methods to ensure that your site never violates Google’s rules. You can take help of Google penalty removal professionals if your website has been penalized by this renowned search engine.